12, Nov 2021
Lion continues it’s buying spree

Lion Brewery, the world’s largest beer company, has acquired the brewery of Michigan-based Bell’s Brewery. The deal marks the company’s second major acquisition in the US in three years.

Lion, which makes XXXX Gold and Tooheys in Australia, has been accelerating the expansion of craft beer in the country.

Bell’s Brewery is a craft beer maker located in Kalamazoo, Michigan. It is the seventh largest producer of beer in the US.

Lion, which is owned by Japanese company Kirin, has just received approval from Australia’s competition watchdog for its acquisition of Fermentum, which owns the Stone & Wood, Two Birds, and other brands.

Lion’s global craft beverages, said that Bell’s had a strong history and would be an important part of Lion’s US operations.

Lion Brewery’s acquisition of New Belgium shows that it values the community-first approach to running a successful craft beer business, said Paul Sturges, co-founder and CEO of the Brewers Association of America.

In 2019, the New Belgium’s flagship brand, Voodoo Ranger, became the top selling IPA in the US.

The ACCC stated that Lion’s brands do not compete with Fermentum’s products, as these are usually perceived as mainstream.

In an effort to counter the decline of its mainstream beer business, Australia’s Carlton & United Breweries has been on the acquisition trail of craft beer brands. It bought the Green Beacon brand from Asahi in 2019.

In June, Adelaide Hills-based company Mighty Craft bought Mismatch Brewing and the Adelaide Hills Distillery. Beer Cartel have a great range of beers as well. You can save at Beer Cartel with a Beer Cartel coupon.

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